Mumbai is a socio eco political capital of not Maharashtra, But the entire nation. Also, Mumbai is an internationally acclaimed city. The speedy, smart, electrifying, energetic, industrious, ethos of this cultural bowl, is unique. Taking into account this unique background of the city and also rural surrounding like Thane and Raigarh districts, AIR Mumbai is all set with its five channels, broadcasting programmes in nine different languages, to cater to the emotional, intellectual and cultural needs of the listeners, who on one hand lead a tedious, hard life and at the same time have got big, ambitious, colourful dreams in their heart/ There are two primary channels of AIR Mumbai, Broadcasting special audience programmes, archival and fresh classical music programmes, radio plays.
Asmita channel :- Broadcasts programmes mainly in Marathi and also in Konkani.
Samvadita channel:- Broadcasts programmes in Gujarati, Urdu, Hindi, Kannada and Sindhi and Sanskrit languages.
Our two FM channels run 24x7 , catering to the needs of metro population.
FM Gold:- As the saying goes, 'Old is Gold' , old, hindi and Marathi melodious songs are broadcast from this channel. Also national programme of music, sports information is broadcast in this channel. Celebrities from film industry and rich Marathi theatre are interviewed here. Also, one our window of Gujarati is broadcast.
FM Rainbow:- It represents metropolitan culture of Mumbai. Western music, new hindi film songs, and modern Marathi music is broadcast from this channel. Also sleek morning information programmes alongwith music are broadcast here. Celebrities like internationally acclaimed scientists, musicians, artists from film fraternity are invited here.
DTH Mai Marathi channel:- This is our satellite channel which is run 24 hrs, dedicated to worldwide Marathi listeners. It is a quilt decorated by many popular and classic programmes contributed by Asmita, FM Gold and FM Rainbow channels. Also DTH channels presents its own colourful musical programmes.
Apart from these five channels there is also an external service broadcast, where 45 minutes programmes in Gujarati are broadcast every evening between 8.45 and 9.30. With changing time, AIR Mumbai has begun to concentrate on FM channels, which are available on mobile. Considering the mindset of Mumbaikar who has to commute a long distance daily during the prime time of radio our FM channels have started broadcasting programmes with the combination of information and entertainment ; proving its motto ' Bahujan hitaya, Bahujan sukhaya' . These programmes contain a wide range from health tips to interviews with celebrities. Renowned lyricist Gulzarji, eminent actress Shabana Azmi, noted actor Raghuveer Yadav, Navazuddin Siddiqui, legendary singer Asha Bhonsle appeared on this channel.
To compete with glamorous visual media and ever increasing private FM Radio channels, AIR Mumbai has equipped itself and is now active on social media too. The facebook page is followed and light by thousands. Being the pioneering radio station of the country AIR Mumbai is enlist with numerous programmes having archival value. Mumbai being base of entertainment industry, possess and produces afresh interviews and recordings of celebrities, which can serve as a documentation of the cultural ethos of our nation. AIR Mumbai has been ranging concerts of musicals maestros, symposiums of eminent of literiates, and also staging vital theatrical activities like plays and folklore.
As AIR Mumbai is celebrating its glorious 90th year of services, A special programme was arranged before the invited audience, ' Ghana Ghana Barse' , which included a flute recital by Pt.Rupak Kulkarni and Rakesh Chaurasia, a symposium of multilingual poetry in which noted Marathi poet Arun Mhatre, hindi poetess Sulbha Kore, Urdu shayar Irfan Jafry, and Gujarati poet Mahesh Shaha, and a folkskit by noted Marathi actor Vijay Kadam and Padamshree Kadam. This programme received an overwhelmingly response by our listener audience. Thus is the glorious ethos of AIR Mumbai, the pioneering radio station of India.
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