DD ad budget crosses Rs 33 million at fag end of 2016-17

Doordarshan has released an additional Rs 216,000 for advertising and publicity taking the total revised estimate to Rs 33.796 million, just as the financial year 2016-17 coming to a close. In an order of 30 March 2017, DD Directorate General approved the release of Rs 38.8 million for 71 units against a total demand of over Rs 57.6 million. Intially allocated Rs 47.58 million for the year for advertising and publicity, the field unit had surrendered a sum of Rs 14 million earlier. However, the additional sum was given to meet exigency expenses.... 

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