The Chairman of Prasar Bharati Corporation, Dr. A Surya Prakash has noted that Akashwani and Doordarshan need to evolve professionally as a biggest media corporation.
Interacting with the senior officers of All India Radio Dharwad station on Sunday, he noted that AIR and DD are custodians of Indian culture and tradition and their strength lies in their credibility. He added that news by the public broadcaster are not noisy, as seen on some private channels.
He informed that process is on to bring recruitment board under the control of Prasar Bharati and emphasis is given to professional human resource development. He asked personnel to understand that Prasar Bharati is an autonomous organization that needs to function as a media corporation.
He informed that a new slot sale policy is on the anvil, under which prime time will be auctioned to improve the quality of programs.
Source and Credit : http://www.newsonair.com/news.asp?cat=National&id=NN18753
Forwarded by :- Shri. Jainendra Nigam PB News Desk prasarbharati.newsdesk@gmail.com