AIR FM LRS Dharmapuri,Tamil Nadu broadcasting on 102.5 MHz is gaining popularity among the local youth especially the college-goers. In this connection AIR FM LRS Dharmapuri was invited to exhort the nuances in broadcasting in local language(dialect) which customise the programmes among the local audience very easily. Therefore a lecture was arranged by a literary association of P.M.P college of Dharmapuri on 4th of August 2016 at 2.30 pm. On behalf of AIR Shri.R.Murali PEX CO attended the event and the students were elaborated on the nuances of broadcast language with special reference to LRS and it was more an interactive session and it also demonstrated that youth have a passion in listening to FM Radio inspite of the vibrant emergence of social media.