AIR, Chennai organized a special Invited Audience Programme in connection with UGADI-Telugu New Year Celebrations - 2019 titled ‘VIKAARI VINODAALU’ on Tuesday , March 26 at 5 pm at MTR Studios, AIR, Chennai.
Continuing the lofty tradition for 25 years now, this year’s celebration received an overwhelming response from the Telugu fraternity drawing huge audiences from across the city. The cultural evening began with Panchanga Patanam by Shri. Rohini Sastry heralding the Telugu New Year with hopes and aspirations for happiness and prosperity. A classical treat followed with ‘Nauka Charithram’ - a musical opera of Saint Thyagaraja presented with flair and finesse by students of Music Academy, Chennai. A rich colourful pictorial depiction of Nauka Charithram in the backdrop with a slide show, as the musical opera progressed was a creative effort that enriched the show with visual splendour as well. A rich literary fare ensued with Kavitha Patanam by Vennelakanti and Yadavalli followed by ‘Navayugadhi’ - a humourous short story presented by Smt. Palagummi Padma Vijay. ‘Janapada Nrutyam’ by children of Omkara Art Foundation enlivened the crowds with a sprightly display of folk dance. The cultural evening came to a splendid finale with a scintillating performance of Lalitha Geethalu on Ugadi festivities by Mathrubrundam Mahila Mandali.Earlier welcoming the gathering Smt. Jaya Mahadevan , ADP (Telugu), traced the achievements of AIR Chennai’s Telugu section over the years and its undaunted efforts in reaffirming its commitment to the cause of Telugu language and reaching out to its audience with developmental programming for children, youth, women and senior citizens, while attributing sincere credits to Programme Head, Shri V. Chakravarthy for being the inspiration behind the brilliant success of each venture. Shri V. Chandrasekaran, Assistant Engineer, officiated as technical incharge for the event under the guidance and support of DDG(E) Shri. T Rajendiran.Former Senior Station Directors of AIR Chennai, Shri. S Venugopal Reddy and Shri. Vijaya Thiruvengadam graced the occasion along with a galaxy of distinguished bureaucrats, professionals and guests from diverse fields.Smt. Dr. Neeraja Prabakar, Programme Executive, Telugu Section, AIR Chennai proposed a vote of thanks.
Prominent Telugu dailies in Chennai - Andhra Jyothi, Eenadu and Sakshi carried extensive reports with photographs of AIR Chennais’s Ugadi celebrations in their editions on March 27, 2019.
VIKAARI VINODAALU will be aired on Ugadi day, April 6, 2019 on Chennai FM Gold from 10.10 am to 12.30 pm with multiple sponsorships and on Chennai B from 815 am to 10 am.