Doordarshan Kendra Ahmedabad is striving to hire out spare technical resources to outside agencies whether they are Government Department, Corporate Houses, Private Producers, NGOs or international agencies for revenue earning. Technical hiring includes Scroll advertisement, Content transfer, Non-broadcast DVD transfers, Studio facility Hiring and Multi-camera setup hiring for program production, Graphics and character Generator hiring, etc. Marketing section also assist commercial section in getting sponsorship and telecast of outside programs.
On 5thMay 2018 main studio was hired out to the Heath Department of Gujarat Government. Recording on the subject “Prevention of Heart Diseases” was scheduled in two chunks of one hour each. Very eminent doctors and renowned Senior Cardiologist were panel experts of the programme.
1. Dr. Subhas Manchanda, Sir Ganga Ram Hospital, Delhi
2. Dr. K R Balakrishnan, Director, Fortis Malhar, Chennai
3. Dr. Ramesh Kapadia, Ahmedabad
In organisation like ours we are always talking ‘when professionalism will imbibe in manpower?, when working culture will improve like private sector?’. It was an occasion to see professionalism, ethical working culture displayed by each one during the recording of above mentioned program by outside agency.
Each staff member from Air- Conditioning plant operators to Technical Director and even Sr. Officers ADP & HOP, DDE were present well before the schedule time and each task was completed. Set was ready, lighting needed final touch, microphones were in place and staff was ready for final call by producer at 1000 Hrs. Make up room which was also managed professionally to facilitate health department representatives (hirer) to receive the guests, offer them beverage and make them comfortable before actual action takes place.
From the enclosed photographs it is evident that lighting was nicely executed. Scenic department also contributed by placing appropriate property and incorporating suggested changes by lighting engineer and HOP. Recording was smoothly completed and it was to the satisfaction of Health Department, Govt of Gujarat.
The blog would be incomplete if I would not thank individual staff members and officers involved during actual recording and following up prior & later actual recording. It a creative team effort exhibited by Doordarshan Kendra, Ahmedabad Staff and officers from Program, Engineering & Administration wings.