Doordarshan director-general Supriya Sahu has said that efforts were in progress to explore and procure creative local content that appeals not only to children but also to adults in the proposed DD Kids television channel. Sahu said that it was important that children should not be treated as a commodity to attract advertisements as was happening in some private channels, and therefore the content has to be strong and specific to them....
Source and Credit :- http://www.indiantelevision.com/television/tv-channels/kids/efforts-to-procure-creative-local-content-for-dd-kids-under-way-says-supriya-sahu-170804
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