The Department of Consumer Affairs runs a “Jago Grahak Jago” multimedia campaign to create awareness amongst consumers about their rights, redressal mechanisms available to them as well as their duties. “Jago Grahak Jago” tagline is a household term now.With active participation of the citizens of the country, this Department can meet the challenge. To better understand the issues being faced by the present day consumers and the multimedia campaign being carried out by this Department so far.
However, there have been views to have different mascot for the campaign.It is therefore proposed to get mascot(s) developed on the theme of “Consumer is King/Queen”. The mascot expression can be that of a confident consumer, inquisitive consumer, protesting consumer and counselling consumer,etc. This Department is therefore organizing a mascot designing contest on the theme of “Consumer is King/Queen”.
Source and full details :https://www.mygov.in/task/mascot-designing-contest-creating-consumer-awareness-%E2%80%9Cjago-grahak-jago%E2%80%9D-campaign-department/