Public broadcaster Doordarshan has commissioned a survey to assess the effectiveness of DD Kisan channel and to get feedback from the farmers on the programmes telecast by the channel, Minister of State in the Ministry of Information & Broadcasting Rajyavardhan Rathore has said in the Lok Sabha. As per data released by the Broadcast Audience Research Council (BARC) including rural viewership initiated in October 2015, the growth in ratings of DD Kisan, which was launched in July 2015, is satisfactory. The viewership of DD Kisan has reached 1.68 crore in the week ended 19 February, as per BARC data. It is a constant endeavour of Doordarshan to offer better programmes by reviewing content and quality from time to time with a view to sustaining the interest of the viewers and increase the ratings, he added. The government has allocated Rs 52 crore (Rs 520 million) for DD Kisan under plan allocation in the recent Union Budget.
The details of programmes being telecast on DD Kisan are as follows:
The details of programmes being telecast on DD Kisan are as follows:
Programmes like ‘Khet Se Bazar Tak’, ‘Nayi Dishyan’, ‘Pragati Ke Path Par’, ‘Maati Ke Laal’, ‘Dharti Ki Godh Mein’, ‘Vaah Choudhary’, ‘Gauri Tera Gaon Bada Pyara’, ‘Albele Hanthon Ka Hunnar’, ‘Mera Gaon Mera Desh’, ‘Kheti Pardesh Ki’, ‘Draupadi’, ‘Kamyabi Ki Misalen’, etc. are information-cum-entertainment programmes meant for empowering and entertaining rural audience.
Forwarded by :- Shri. Jainendra Nigam PB News Desk prasarbharati.newsdesk@gmail.com