Prime Minister Narendra Modi's radio outreach, Mann Ki Baat, will soon be translated into regional languages and local dialects in order to reach the farthest corners of the country.An initiative of the ministry of information and broadcasting, the decision follows Union I&B minister Venkaiah Naidu's emphasis, during his December 2016 interaction with state information ministers at the state information ministers conference (SIMCON), on the need to step up the use of Doordarshan and All India Radio to disseminate the PM's message along with the NDA government's works and its achievements.
Senior officials in the ministry told TOI that the decision was taken since it was felt that the reach of Mann Ki Baat can be increased by translating it into local dialects and reaching out to those people in the country who are not able to access the Hindi and English versions of the PM's message."States have been asked, as a result, to produce dialectical translations that should follow soon after the PM's message is broadcast. State information departments have also started to set up the infrastructure needed for the roll out, including hiring regional language experts."
Jharkhand, Haryana and Chhattisgarh will take the lead in rolling out the regional translations of PM's Mann Ki Baat, while other states will follow suit. Translations of the previous editions of Mann Ki Baat, however, will not be available at the moment.Sources in the ministry said Naidu, while emphasising the need for state governments to partner with the Centre in the area of communications, has also advised chief ministers to run their own state broadcasts on the lines of the PM's Mann Ki Baat model."Just like the PM's message talks about key priorities of the central government, state governments are free to run broadcasts of their own schemes through a 'CM Ki Baat' model, an initiative that can cut across party lines and serve as a more focused, and effective means to communicate with the people of the state," a ministry source said.
Source & Credit:http://timesofindia.indiatimes.com/india/mann-ki-baat-now-in-regional-tongues/articleshow/58953248.cms
Forwarded By:Jainender Nigam,PB Newsdesk & Social Media