Workshop on “Marketing Strategies for High Value Content” by RABM(P), Thiruvananthapuram

                                      The Three-day workshop on "Marketing Strategies for High Value Content" started today at RABM(P), Thiruvananthapuram. Inaugurating the Course, Shri. Radhakrishnan.S, ADP, RABMP called upon the trainees to realize the need of the hour and to re-vitalize the journey towards better prospects. Smt. Lekha Gopal, PEX delivered the welcome address. PEXs, TREXs, Announcers and an Editor belonging to various All India Radio Stations and Doordarshan Kendras of Karnataka, Tamil Nadu, Portblair and Kerala are participating in the Workshop. Topics such as "Searching for value in Content, The Marketing Perspective, Sponsored Programmes, Sponsorship Programmes, Marketing Potentials, Realization Possibilities, Marketing Plans, Presentation Techniques, Ideas for Highly valued Commercially viable Programme Content..." will all be dealt with during the coming days. 

Dr.Gopal Autee, Deputy Director, Central Sales Unit, Mumbai having experience of more than three decades in All India Radio, is the Course Coordinator. Dr.Padmavathy, ADP, Marketing Cell, Bangalore along with Sri.Swarup.B.R, Director, Stark Group of Companies, Thiruvananthapuram are the visiting faculties. The course will come to an end on Thursday, the 9th of March.