Ad revenue from Mann ki Baat goes towards operational expenses

The Government today clarified that the gross revenue of Rs. 4,78,22,480 generated by 'Mann ki Baat' through advertisements in 2015-16 will become part of Internal Extra Budgetary Resource (IEBR) of Prasar Bharati.Minister of State for Information and Broadcasting Rajyavardan Rathore told Parliament that the IEBR is used for meeting the operational expenditure of Prasar Bharati.He said only the All India Radio broadcast of Prime Minister Narendra Modi’s ‘Mann Ki Baat’ is monetised whereas other platforms like Live Streaming or app based are not.Overall, the AIR registered a revenue growth in 2015-16 of Rs 447.76 crore as compared to Rs 435.1 crore in 2014-15.

Mann Ki Baat has also been visually adapted for telecast on Doordarshan channels.The show was launched in October 2014 and the broadcaster started monetising it by December.