Prasar Bharati advisor reviews DD marketing and policies

Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National. During a review meeting with Doordarshan where the director-general Supriya Sahu and other senior officials were present, Arora was apprised of the content mix, methodology of audience research and slotting process of the programmes. Arora also reviewed the marketing strategies and efforts being made to augment revenues for Doordarshan. He emphasised that DD should leverage the flagship schemes of the government to showcase the developmental initiatives.

Arora is considered as one of the favourites to succeed Jawhar Sircar as the chief executive officer of Prasar Bharati who demits office in first week of November 2016. In the interim, member (personnel) Suresh Panda has been asked to hold interim charge by the Board, subject to the final approval of MIB. Under the Prasar Bharati Act, a new CEO will be selected by a three-member high-level committee headed by the Vice-President of India.