Viacom18's MTV Beats now on DD's Freedish

Viacom18’s maiden music channel MTV Indies, which recently got replaced by new kid MTV Beats, has been placed on Doordarshan’s Freedish as a free to air (FTA) channel. MTV Beats has replaced Viacom18’s currently running channel X Zone on the pubcaster’s DTH platform that carries FTA channels and is popular in semi-urban and rural areas of India. The Hindi music channel will be available on various other DTH platforms and bundled with Viacom18’s offerings as a pay channel.

MTV Beats was conceived and launched recently to replace MTV Indies with an aim to address a mass audience. It will predominantly focus on Bollywood music. MTV Beats is targeted at 15–30-year-olds across urban and rural India.Viacom18 has also acquired an additional licence to launch MTV Beats HD.

Source and Credit :- http://www.indiantelevision.com/television/tv-channels/music-and-youth/viacom18s-mtv-beats-now-on-dds-freedish-160912